Three Day Real Estate Staging Workshop
The Decorating And Staging Academy/One-Day Decorating, CHF Academy and Certified Home Staging Academy Certifications
CHSA
What It’s NotThis is not your basic, “clean off the counters and empty the closets” staging class. This fun and exciting three-day workshop blends classroom learning and hands-on experience to help you:Assess client personalities to best present your message
Leverage the Psychology of Color and Art when staging a home
Learn our proprietary Action Scoring System
Take advantage of tools that no other staging class provides. Gain instant confidence when dealing with realtors and homeowners.
Come One, Come All
Our classes are designed to fit a variety of learning styles – part textbook, part discussion, part real-life, hands-on experience (did we leave anyone out?).
You’ll receive a comprehensive manual, and a classroom workbook that accompanies our Power Point Presentation.
Taking It To The Streets
You’ll get double your money’s worth as you apply what you learn in real homes – each offering a different staging challenge in real homes for real people. Some will be fabulous and some will be much less than fabulous...that’s the “real” in “real world.”
Minding Your Business
We won’t just teach you staging, we’ll get you up to speed on developing business skills such as:
How to begin
Basic business principles
Public relations
Marketing
Advertising
Additional ways to add to your income
Our training course includes:
Comprehensive training manuals with workbooks
Template for the Action
Scoring system and other forms
Free one-year listing on
http://www.oddaa.com/
Hands-on experience in homes
Certificate on completion
On-going mentoring and support
On-line E-Magazine
The DECOpolitan
Class dates 2011
3 Day Home Staging Class
March 7, 8 and 9 2011 (Westlake, Ohio)
March 21, 22 and 23 2011 (Toledo, Ohio)
April 4, 5 and 6 2011 (Columbus, Ohio)
May 9, 10 and 11, 2011 (Westlake, Ohio)
July 25, 26 and 27, 2011 (Westlake, Ohio)
5 Day Redesign & Home Staging Certification-
Feb 21-25 2011 (Westlake, Ohio)
May 23-27, 2011 (Toledo, Ohio)
Sept 19-23, 2011 (Westlake, Ohio)
Oct. 3-7, 2011 (Toledo, Ohio)
Classes are 9am to 5:00pm (may be longer on Field Day)
Classes held at
Westlake Ohio Marriott Residence Inn
Clemens Rd
Westlake, Ohio 44145
**Columbus and Toledo site TBA
Those of you flying in please let us know at 440-324-1957 so a shuttle service can be provided for your transport from and to Cleveland Hopkins airport.
Class Agenda
Day one-Staging Professional
Learn how to implement the ODD proprietary scoring system,
ACTION©, a numerical evaluation to establish the preparedness of a house for sale. This unique scoring system will have you talking confidently about the staging process with both sellers and Realtors as it gives you an edge that is not just based on your subjective opinion. Learn the
"Secrets that SELL"
Day two, Field trip -Each aspect of the class will provide you the pleasure of learning in real homes to hone your skills and showcase your talents. This will also launch
your portfolio to share with your future clients. You may also be part of a shopping experience if a client provides a budget. Not only is shopping fun, but you will learn how to make it lucrative. Then it is time for the “Bus Driver, Move that Bus” moment when the homeowner returns to see the result of your hard work. Be prepared for jumping up and down and sometimes, even tears of joy.
Day three, Business of Business-Wrap up your learning with the ODD Business in a Box, which will provide you with a guide to launching and marketing your business. Continue your learning with the BONUS follow-up webinars, which will review what you learned and focus on advanced business and marketing skills. Be prepared for an exciting, exhausting, and empowering experience.
What You WILL Learn~
Staging
ACTION™ System –The ODD Numerical Scoring System
The What, How, and Why of Staging
Staging with a Decorator’s Eye
Ten Steps to a Perfect Staging
Selling Point versus Focal Point
Selling Wall, Floors, Windows, and Doors
Perception versus Reality
Color and Staging
Client, Realtor, and FSBO Relationships
Writing Staging Proposals
Contracts and Pricing
Benefits of Realtor and Zillow.com
Business and MarketingBusiness Start-up Guide- licenses, tax id, insurance
Naming your Business
Identifying your Target market
Pricing your Services
Fitting your Business to your Lifestyle
Additional Revenue Streams
Meet your Trainer
DesAnn Collins of Design By DesAnn, Certified Home Staging Academy, One Day Decorating of Ohio and The Decorating And Staging Academy's Staging Director
CHSA
DesAnn Collins, owner, has been featured in international decorating DVD’s, national webinars, The Decorating Voice, Cleveland Magazine, The Plain Dealer, 2008 & 2009 Home & Garden show, WKYC, FOX8, “That’s Life” with Robin Swoboda, SUN NEWS, The Chronicle Telegram, The POST and a speaker for The Society of Decorating Professionals annual conventions. Real Estate Staging Association,RESA ,
Professional of the year 2009 & 2010 finalist. 2010 RESA-RVP of the year and a
Certified One-Day Decorating Home Staging TrainerPlease contact us for class availability or any questions at 440-324-1957, you may also email us at info@DesignByDesAnn.com
ATTENTION:Call 440-324-1957 for availability--max 12 students per class, your balance will be
due one week before your class begins. A reminder email will be sent to you using the email on your account at DesignByDesAnn.com
A deposit of $500.00 must be made to secure your class reservation and the balance of ALL classes due ONE WEEK prior to class dates.
Make checks payabe to: Design By DesAnn LLC, if paying balance by check it MUST be received by us TWO weeks before class. Mail to: 2001 Ford Rd., Elyria, Ohio 44035
Cancellation policy:cancellation must be made TWO WEEKS before class date for a full refund of deposit.
Mission
I have gathered all that I have learned, from a successful “family” owned business and my equally successful Decorating/Staging business, and married that knowledge with my desire to motivate others to found The Certified Home Staging Academy in the hope to further the success of the Staging Industry and those who pursue their passion for it.~~DesAnn Collins
